Ben Farrell AI

Ben Farrell AI is a Sydney-based consultancy founded in 2023 by Ben Farrell, a solo practitioner with two decades of experience deploying conversational AI in customer experience for banks, airlines, insurers, and government agencies across APAC and Europe. The firm offers strategy and advisory services, conversation design, keynotes, and AI readiness assessments, focusing on the operational and design challenges that cause AI projects to fail in real-world contact centre environments. Farrell is the author of the book "Designing AI Conversations at Scale" (2026).