Borusa

Borusa is a strategy consultancy based in Maceió, Brazil, founded in 2025. It helps service providers and businesses that sell through proposals—such as accounting firms, law offices, clinics, agencies, light industry, and distributors—diagnose their operations before investing in artificial intelligence. The company’s single consultant measures each task in hours and reais, identifies where processes lose money, and recommends only those AI implementations that pay for themselves.